Career

Experience

From developer to founder to consultant — every role added a layer to the systems thinking I bring to every engagement.

  1. Head of Sales & GTM

    MarketKit — AI Analytics SaaS

    2024 – Present

    Building the commercial engine for an AI-powered revenue analytics SaaS from scratch — ICP definition, outbound pipeline architecture, CRM, demo-to-pilot playbook, and product-sales feedback loops.

    • GTM Strategy
    • Pipeline Architecture
    • ICP
    • Revenue Ops
    • AI SaaS

  2. Head of Sales

    KPilot — B2B SaaS

    2025

    Structured and executed the full B2B SaaS go-to-market from zero — ICP definition, outbound campaigns, full sales cycle management. Built €600K ARR pipeline with 12% pilot-to-paid conversion.

    • GTM Strategy
    • Demo Engineering
    • CRM
    • Revenue Ops

  3. Founder & CEO

    Wildkard — Marketplace Platform

    2020 – 2024

    Built and scaled Tunisia's first sports & wellness marketplace to $2M GMV — vendor onboarding, catalog management (30K+ SKUs), logistics integrations, revenue analytics, and 80+ SaaS B2B merchants.

    • React
    • Node.js
    • PostgreSQL
    • AWS
    • Marketplace

  4. Founder & CEO

    Fenix — Inventory Intelligence SaaS

    2019 – 2021

    Built Fenix from scratch: architecture, product, fundraising, and pilot launch. Angular + Spring Boot microservices. Secured $70K funding, 15-store pilot, Flat6Labs & Samsung FastTrack.

    • Angular
    • Spring Boot
    • Docker
    • SaaS
    • Fundraising

  5. Operations & IT Director

    Super Sport — 15-store Retail Chain

    2014 – 2019

    Led full operational and digital transformation across a 15-store retail chain — ERP migration (Wavesoft), BI dashboards, procurement redesign, e-commerce launch, and training 120 employees.

    • ERP
    • Power BI
    • Operations
    • Change Management
    • E-commerce

  6. Web Developer Specialist

    Harvard University

    2011

    Maintained and optimized 45 Drupal sites across Harvard departments. Reduced load times by 37%. Contributed to AWS cloud infrastructure initiatives.

    • Drupal
    • PHP
    • AWS
    • Web Systems