Case studies

Results that compound

Five engagements. Five different contexts. One pattern: systems that generate revenue after I'm gone.

MarketKit

AI Analytics SaaS — GTM & Pipeline

2024 — Ongoing

0 →
GTM built from scratch
2
ICP segments defined
3x
pipeline velocity improvement
Live
revenue reporting system

Joined MarketKit as Head of Sales & GTM to build the commercial engine from zero. The product had strong signal but no structured go-to-market — no defined ICP, no pipeline process, and no visibility into what was working.

Systems built

  • ICP definition & segment prioritization
  • Outbound pipeline architecture
  • CRM setup & opportunity tracking
  • Demo-to-pilot conversion playbook
  • Revenue reporting & forecasting layer
  • Product-sales feedback loop

Established the full GTM foundation: clear ICP, structured outbound motion, and a live pipeline with consistent reporting. Product and sales now operate from shared data — roadmap priorities informed by real sales blockers.

Wildkard

Marketplace Platform

2021 – 2023

$2M
GMV generated
30,000+
SKUs managed
100+
Vendors onboarded
200+
Corporate clients

Built the full operational infrastructure for a B2B marketplace from zero — architecting vendor onboarding flows, catalog management, logistics integrations, and a revenue analytics layer.

Systems built

  • Vendor onboarding & KYC workflows
  • Catalog management with 30K+ SKUs
  • Logistics API integrations
  • Marketing automation pipelines
  • Revenue analytics dashboards

The marketplace scaled to $2M GMV with 100+ active vendors and 200+ corporate clients, with operations running on systematized workflows that the team could manage independently.

Fenix

Inventory Intelligence SaaS

2020 – 2021

15
Stores in pilot
50
Active users
$70K
Funding raised

Designed and built a full-stack SaaS product for retail inventory intelligence — from architecture decisions through to funding pitch and pilot launch.

Systems built

  • Angular + Spring Boot architecture
  • Microservices infrastructure on Docker
  • Real-time inventory tracking
  • Predictive stock alerts
  • Multi-store reporting dashboards

Fenix secured $70K in funding and ran a successful 15-store pilot with 50 active users, validating the product-market fit before scaling.

Super Sport

Retail Systems Transformation

2019 – 2020

15
Stores transformed
120
Employees trained
+10%
Online revenue lift

Led a full operational and systems overhaul across a 15-store retail chain — ERP migration, BI dashboards, procurement process redesign, and company-wide training.

Systems built

  • ERP migration and integration
  • Power BI dashboards for management
  • Inventory tracking automation
  • Workflow redesign & SOPs
  • 120-person training program

Online revenue increased 10% in the first year post-transformation. All stores running on unified data infrastructure with real-time reporting.

K Pilot

SaaS Go-To-Market Strategy

2023 – 2024

200+
Product demos run
12%
Pilot conversion rate
€600K
ARR pipeline built

Structured the entire go-to-market motion for a B2B SaaS startup — from demo engineering and ICP definition to pipeline architecture and pilot conversion.

Systems built

  • ICP definition & segmentation
  • Demo engineering (3 languages)
  • CRM pipeline architecture
  • Pilot-to-paid conversion flow
  • Revenue reporting & forecasting

Built a €600K ARR pipeline with 200+ qualified demos and a 12% pilot-to-paid conversion rate, establishing a repeatable GTM motion.